Wednesday, April 13, 2011

Artist Lecture 1 -Sam Viviano

I found Mr. Viviano to be an intelligent and well spoken guest speaker.  He explained his own path from starting as a "starving" artist and how he worked his way up to his position at MAD.

One of his main points were about branding, and how to personally "Brand" yourself.  An example of this is how MAD used the Alfred E. Newman red-head child as their "Logo".

He said the one thing he did right when looking for work was to create a unique type of self-adverstisement (his caracature illustrations as ads)  The main thing (in his opinion) he was doing wrong was that when he first began his job hunt he advertised himself as "Jack-of-all trades" insetead of being a specialist in one area.  Versatility is not a huge asset when competing against other specialists for jobs.

Overall I learned some good tips and advice of how to find a permanent position as well as gain freelance work.

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